1
Choose the conversation
Three moments that decide whether a dealer account holds, starts or grows.
2
Choose who you face
Each dealer has a history, pressures you cannot see, and something they will not tell you unless you earn it.
3
Set the dial
Same conversation, very different opponent.
4
Make it yours
Optional. Use your branch or territory and the kind of work the dealer does. Never real dealer names or confidential numbers.
5
Choose how you are scored
Pick up to three skills. Each is scored 1 to 5 against written anchors, and the coach tells you what to do differently next run.
Coaching
After the bell
Debrief
The platform scores each skill 1 to 5 and the coach gives specific feedback. Then talk it through with these three questions, written for .
Readiness bands
| Average score | Band | What it means |
|---|
What a practice room for your sales team could look like
90 daysPilot RoomOne region, 10 to 20 territory managers and inside sales reps, these three conversations tuned to your products, programs and pricing situations. Baseline scores in week one, exit scores in week twelve.
Field resultsMeasured with dealersPractice scores sit beside what changes in the field: price held, new dealers opened, heat pump and higher-tier mix, and share of each dealer's purchases.
ScaleThe Full LibraryAdd counter and inside sales, customer service and leadership conversations from the SPAR78 library: 30 conversations and 24 characters across three tracks.