ABOUT MOVE78

Workforce capability is the missing layer of technology adoption.

Move78 was built around a simple observation: organizations can acquire technology much faster than they can build the workforce capability required to use it well.

The Move78 point of view

The technology is only useful when the workforce can use it well. Between technology investment and business results sits a capability layer — measurement, reskilling, adoption, responsible use and practical application. That layer is where Move78 works.

Most organizations don't have one adoption problem. They have several: uneven capability across the workforce, unclear expectations about what people in different roles should be able to do, generic training that treats everyone the same, and employees experimenting faster than practical rules can keep up. None of these are technology problems. They are workforce capability problems.

Two paths. One promise.

Move78 builds Digital & AI Workforce Capability through two connected paths. AI Workforce Readiness — the 7 Levels of AI Competency and Raise the Floor — measures where people actually stand with AI and builds practical, responsible capability across the organization. Digital Workforce Capability — Academy78 and Adaptive Digital Reskilling — strengthens the broader digital foundations employees need, routing each learner to the level of learning appropriate for them.

These are not two separate businesses. They are two applications of the same philosophy: understand what people can do today, develop what they actually need, connect learning to real work and measure progress.

A practical, role-based philosophy

Not everyone needs to become an expert. A technician, a salesperson, a manager and an executive can each be appropriately capable at different levels — what matters is establishing what capability the role requires, then developing toward it. Move78's bias is practical: fewer abstract transformation models, more attention to what employees can actually do, what managers need from them and what will make a new way of working stick.

Roots in real operating businesses

Move78's roots are in B2B and industrial distribution — environments where technology decisions eventually become people, process and adoption decisions. Founder and CEO Rick Pozniak spent decades inside operating businesses before building Move78, and that experience shapes everything about how the work gets done.

How we work

Engagements start from the challenge, not the catalogue: workforce assessments and benchmarking, capability programs like Raise the Floor and Academy78, workshops and executive education, association and member programs, and advisory work on responsible, practical adoption. Organizations choose the path that matters most right now — AI capability, broader digital capability, or both.

Better technology matters. A workforce that can use it well matters more.